"Why should games be so expensive?" "We must be able to sell video games cheaper" From these two original thoughts came the main desire to form Coolshop back in 2003. This was to become the foundation for what is Denmark's largest and now one of Europe's fasting growing online video game and accessories stores.
Mark one of the co-founders said if we are big enough, then we can buy in such large quantities that we can skip over several links in the supply chain, thereby achieving significant savings.
Mark was of course right in letting this idea form the backbone of the business. So, since this day we have formed and built on the philosophy, we choose to call The Magic Five Points:
We would be best on price, service, information, security and selection
"It's great that so many people have taken to our website and the philosophy for which it as been built - we will continue to build on the Magic Five and the success that is Coolshop.